There has been a paradigm change in how scientific data is obtained today. What once was time consuming, expensive, and composed of manual labor, is now fast, cheap, and done with machines. Data production and acquisition is at a rate never seen before! Yet, analysis of the same data has lagged, and what has been interpreted stays in closed circles of scientific intellectuals. The information that manages to trickle out to the general public are easily convoluted and twisted. Though the disconnect between the two population appears to continuously widen, there are heroes that attempt to bridge the gap. One of them is Olle Bergman, a Swedish communications consultant who specifies in science dissemination directed to a wider audience. Not just for those working in science, let him inspire you in how to effectively circulate your passions without losing the devotion and commitment that you have invested.